What is content management?

Talent Base IT consultants can help you improve cost efficiency and conversion results by streamlining your content management processes and technology.

Content management is composed of three dimensions:

  • Technology: the tool (software) that allows the organization to manage their content in an optimal manner
  • Processes: the sequence of activities employed to achieve desired end results
  • People: the persons with the responsibility for carrying out different parts of the process

Modeling these areas defines where your company’s money is being invested – or in some cases wasted – and where cost efficiency improvements can be made.

Web content management

Web Content Management (WCM) systems, or the management of content assets related to the online presence of an organization, is one of the most common content management applications. Unfortunately, many companies have a less than ideal solution for their needs due to these common situations:

  • WCM technology has been selected solely, or to major extent, according to the IT department’s requirements
  • WCM processes have not been considered at all or they are overly complex
  • The people managing the content as part of their daily work have not been taken into account (tool difficulty, lack of training, change resistance)

Because of these issues, many organizations are wasting money away by using out-dated systems and processes to manage their content assets.

Key content management principles

  • The best content management systems are built around metadata

You create content, include metadata, and then your site finds the correct content based on context. The end result is that you manage content, not website pages.

  • Process automation is the key

Good content management systems get rid of manual process as much as possible while maintaining human control for legal/business purposes.

  • Localization needs to be taken into account

If your content requires localization and translation, this requires a good system and good support to minimize costs.

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