Customer Relationship Management (CRM)

Talent Base develops business driven CRM solutions for its customers. We help you to identify gaps and unleash the full potential of your CRM investments.

Depending on the context, CRM can be seen as a

• Marketing and sales processes and automation of those
• Strategy for managing a company’s interactions with customers sales prospects
• Philosophy of a more client-centric way of doing business
• Technology or application to organize, automate, and synchronize business processes.

CRM projects haven’t always succeeded in creating real business value. Studies are suggesting that less than half of CRM projects have provided a significant return on investment. At the same time consumer behavior especially in social media is changing towards more continuous relationships, which puts new challenges to relationship management and related processes. We help you to avoid pitfalls and navigate the solution to reach its goals.

One of the CRM cornerstones has always been customer segmentation. Segmentation is used to choose the right treatment for each customer segment. No matter how segments are created, they tend to be based on historical data, suffering from weak data quality. Talent Base leverages its strong MDM experience and sophisticated applications to ensure your CRM activities are based on up-to-date high quality data.

Talent Base consultants have helped companies in all areas of CRM and worked with systems as large as 200 million customers globally.